HelloOffice / Raise
2020-2024, Visual Designer
As a Senior Visual Designer I assisted in rebranding HelloOffice, Inc. into Raise Commercial Real Estate in collaboration with the marketing, engineering, and product teams.
Below is a small sample of the branding worked on with Raise, for examples of pitch decks or more specific designs please reach out directly.
Marketing Stationary Materials
Social Media Design
Product Preview Animation GIFs
Raise Office Design Decals
Modsy
2019-2020, Digital/Mixed Media
As a Visual Designer at Modsy, I worked on several projects with the internal Design+Marketing team.
Ravine Home Relaunch:
For Modsy’s relaunch of their furniture line, Ravine home, I designed a set of marketing collateral across Instagram, Email, and the RavineHome.com.
Seattle OOH Campaign: I worked with the marketing team to design and launch Modsy’s first Out-of-Home Campaign in Seattle, WA which included designing flyers, trucks, and billboards. You can watch how it impacted Modsy’s growth through a video produced by Hauler Ads.
Holiday Email Series: I photographed, art directed, and designed the “Hosting with Alessandra” email series to send to customers and prospects for the 2019 Holiday season.
Allbirds
2018-2019, Digital
A variety of projects I designed for digital marketing and e-commerce at Allbirds as a Digital Designer.
Email: Art directed and produced emails for Allbirds customer lifecycles, loyalty & retention, and special campaigns.
Performance Marketing: Art Directed and produced motion graphics for ad content for Facebook, Instagram, Pinterest, and Google Display ads
using After Effects, Photoshop, in collaboration with freelance photographers and stylists.
Web Design for E-commerce: Designed in collaboration with the e-commerce team and developers, I redesigned the Product Detail Page and Help Center.
Product Detail Page - Redesigned the PDP to accomodate for international expansion and sizing and ADA compliance (AA standard).
Help Center - Redesigned the Help Center Page to align with Zendesk Customer Experience needs, common searches, and decrease customer calls to the CX team.
Fisher-Price, Mattel
Spring 2018, Digital / Print / Packaging
A collection of projects I worked on as a Digital Design Intern for Fisher-Price, Mattel.
Social media posts for Fisher-Price Facebook and Instagram channels:
Packaging for Shimmer & Shine Gem Adventure Playset:
Marketing emails for Fisher-Price ecommerce:
